In 2017, Greenlight started on a bold mission to raise a generation of financially-smart kids. Now, that mission is growing. Because… well, we’re growing.
1 million strong
Earlier this year, we surpassed 1 MILLION kids and parents. That’s more than 1 million of you who…
- Dreamed up new features for us to build.
- Reached savings goals (and then created more).
- Finished chores on time and earned allowances.
- Chuckled at our corny jokes.
- Gave money to charities.
And throughout it all, it’s the 1 million of you who inspired us to keep reaching for new milestones.
Fun, fresh and new
We thought a lot about how we could celebrate you, be better for you and evolve the Greenlight you know and love.
As a team, we decided it needed to be big. It needed to be new.
So we came together to imagine a new brand — a brand that can be there for every first, every birthday, every transition and every milestone. A brand that inspires your trust and is there to celebrate every little joy of being a parent.
Today, we’re so happy to introduce you to the new look for Greenlight, as we take on an even bigger mission: to shine a light on the world of money for kids and parents.
Starting today, the new look and feel will take over our website, social media, emails and more with (minty) fresh colors, a new logo, fun patterns and delightful photos that reflect our vibrant community of families.
What’s next? Stay tuned. Over time, you’ll see our new look across more and more of the Greenlight universe.
What stays the same?
Us! We’re still Greenlight. We’re just growing up, like your kids do. For now, your app and debit cards will still look largely the same. But, changes are on the way — we’re just getting started!
From our Greenlight team to your family, thank you for getting us here. With 1 million reasons to celebrate — and many more to come — welcome to the new Greenlight.
Today, we announced $54 million in Series B funding. We’re thrilled to double down on our roadmap and reach even more families on our mission to empower parents to raise a generation of financially-smart kids. Full press release below.
Greenlight Raises $54 Million to Empower Parents to Raise Financially-Smart Kids
ATLANTA, September 16, 2019 – Greenlight Financial Technology, Inc. (“Greenlight®”), the fintech company on a mission to empower parents to raise a generation of financially-smart kids, announced today it has raised $54 million in Series B funding led by Drive Capital with participation from JPMorgan Chase and Wells Fargo. Existing investors TTV Capital, Live Oak Bank and Relay Ventures also participated. The investment will fuel continued growth and accelerate the company’s development roadmap.
“Greenlight has built an incredible platform that makes it convenient and safe for parents and kids to manage their money. We’re proud to support their growth and help them on their mission,” said Chris Olsen, Partner at Drive Capital who has joined the Greenlight Board. “What attracted us to Greenlight is the scarcity of tech platforms empowering consumers to be more financially successful.”
Greenlight offers a debit card for kids that parents manage through the Greenlight app using flexible parental controls. The company has experienced rapid growth since launching its product in 2017, helping more than half-a-million parents and kids manage daily family finances.
The Greenlight product allows parents to choose the exact stores where their children can spend, manage chores and allowances, set parent-paid interest rates on savings and more. Kids monitor balances, create saving goals and learn to make real world trade-off decisions.
“At Wells Fargo, financial literacy and helping our clients succeed is a part of our core values,” said C. Thomas Richardson, head of Strategic Partnership Investing at Wells Fargo. “Greenlight offers parents an opportunity to build that core competency of financial literacy in their child’s formative years, through its innovative, interactive and fully digitized product offering. We are impressed by Greenlight’s rapid growth, and we are excited to help fuel the next phase of its development.”
The Series B funding will accelerate Greenlight’s mission-driven roadmap to weave more educational layers into the app experience along with investing, to get kids familiar with the tools to build long-term wealth.
“We’re thrilled to partner with our Series B investors to bring Greenlight to millions of new families and help parents prepare their children for healthy financial futures,” said Tim Sheehan, CEO and Co-Founder of Greenlight. “In the near future, I hope that this generation of kids grow up to spend wisely, learn the importance of saving and feel confident investing to build wealth over the long-term.”
Founded in 2014, Greenlight Financial Technology is an Atlanta-based fintech company that’s committed to empowering parents to raise financially-smart kids. Its groundbreaking family finance product, Greenlight®, is a debit card for kids that parents manage by app using flexible parental controls. Patent-pending technology enables parents to choose the exact stores where their children can spend, manage chores, set parent-paid interest rates on savings and more. Kids monitor balances, create saving goals and learn to make real world trade-off decisions.
The Greenlight Card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by MasterCard International. For more information, please visit: greenlightcard.com.
Greenlight is all about helping parents raise financially-smart kids, which starts with providing children with opportunities to make smart decisions about their money. The child version of the Greenlight app helps introduce those opportunities and sparks natural conversations between parents and kids.
Kids can monitor their own balances
With the trend toward more digital purchases, kids no longer see their wallet getting smaller as they spend cash. Greenlight gives your kids the ability to check and manage their balances to make sure they’re within budget.
Greenlight tip: We recommend setting time to talk with your kids whenever you give them allowances. Together, discuss distributions of allowances between Spend, Save and Give and discuss why you’re making these choices.
Kids can send requests, also known as Greenlights, when they want to make purchases outside of their Spend Anywhere account or any of the Greenlights you currently have set up.
For kids, this gives them a path to request money if they’re in a pickle. And for parents, this gives you the ability to safely distribute funds for purchases you’re comfortable with.
Showcase the power of saving
Saving for short and long-term goals can be challenging, especially when the satisfaction of taking a full piggy bank to the local teller is a figment of banking past.
With the Greenlight app, kids can see how they’re progressing toward saving goals line-by-line. They can watch that money grow as you add Parent-Paid Interest and see balances update in near real-time. Bet your old piggy bank couldn’t do that. 🐷
Greenlight kids save 3x more than the national average. It’s never too late to kick off conversations, and present kids with real world scenarios to encourage saving.
How to set your kids up
Don’t have Greenlight yet?
Hi everyone, Tim Sheehan, Greenlight Co-Founder & CEO here with some exciting news – Greenlight 2.0 is HERE! That’s right, if you haven’t already heard, the brand new version of Greenlight has just made its way onto the scene.
When we started mapping out what we wanted to include in Greenlight 2.0, we reviewed all of the amazing comments, suggestions, ideas, etc. we’ve received from our Greenlight families. All of that feedback helped us create this updated version of Greenlight that we hope you’ll love!
What’s new in 2.0?
You’ll notice immediately when you open the updated version of Greenlight that there is a new look and feel to the app. Our goal with this version was to make the app even easier to use while incorporating some great new features and functionality. I think the app looks fantastic especially when you add pictures of your kids.
Now, when your child needs cash (e.g., to buy something from a place that only accepts cash), you can add money to the “Any ATM” greenlight to set a specific amount that your child can withdraw from any ATM. (i.e., only the amount of money that the parent specifies in the “Any ATM” greenlight may be withdrawn from an ATM.)
Also brand new in 2.0 is Savings Goals! This feature allows your child to set aside money for a specific purpose – like a new bike, cell phone, game, or trip – and visually see how they are making progress toward reaching that goal! Also, Greenlight kids will receive Parent-paid Interest on the money they save in their specific Savings Goals accounts.
Greenlight’s brand new Giving feature allows Greenlight families to allocate a certain portion of a child’s funds to be set aside for donations to charities and purchases from non-profit organizations. This is something that hits very close to home for many of us on the Greenlight Team. We have seen numerous Greenlight families express this same sentiment and request a feature that would make it easier to allow their kids to dedicate a portion of their money for charities that they are passionate about.
These are just a few of the many new and improved features within Greenlight 2.0. Don’t just take my word for it though, take a look for yourself! 🙂
Don’t have Greenlight yet? Sign up now!
Have you already played around with the latest version of Greenlight? Does 2.0 get the Greenlight from you and your family? Please let us know by sending us an email or by messaging us directly within the Greenlight app (go to Settings > Help > Contact Us).
All of us at Greenlight are focused on 1 goal: to help parents raise financially-smart kids. We’ll continue to work hard toward that goal.
THANK YOU for being a Greenlight family! 🙂