Parents aren’t the only ones pulling out their wallets for back-to-school season. According to a 2019 survey from the National Retail Federation, teens are spending an average of $36.71 of their own money and pre-teens an average of $26.40.
This year, your back-to-school budgeting may be a little different (okay, a LOT), but one thing remains the same: A new school year means new costs. Which also means new opportunities for your kids to learn about money. Follow along for our tips on getting your kids ready for the upcoming school year!
Plan beyond the school supply list
Back-to-school budgeting brings up a lot of conversation about school supplies for the first day, but what about the whole school year? When you sit down and talk to your kids about their school supply lists, you may want to chat about other expenses that might pop up throughout the year. Here are a few to consider:
- ACT/SAT study materials
- Lunch money
- School pictures
Shifting over to a virtual learning environment? Some of the usual expenses may go away this year, but you should be ready for new ones. Think: Virtual classroom decorations, new desks and high-powered laptops.
Talk about back-to-school deals
Love a good BOGO deal? So do we. But your kids may not understand how much it matters to score a good deal — especially during a busy retail season like back-to-school season.
As you probably know, smart shopping means looking for deals, shopping early and doing research before buying. To get your kids into these habits, try comparing prices online and showing them how to find discounts. Bonus: Help your kids make savings goals throughout the school year. They can do this with their Greenlight app!
Separate wants from needs
Coming up with a back-to-school budget is a great time to talk about wants and needs. If your kids have a school supply list from their teacher, use it as a guide. If not, it doesn’t take too long to come up with one yourself — or use a quick start list of common items by grade.
Go through your kids’ school supply lists one by one. Talk about each item and whether it’s a must-have or a nice-to-have. Then, decide how they (or you) would like to budget accordingly. Maybe your kids want to splurge on a set of trendy binders but they’re okay with buying cheaper folders and erasers. Or maybe they’d rather save for something else down the line, like a laptop or an iPad. And look at that… they’re already thinking about wants and needs! Piece of cake.
Always come back to learning
Your kids might be excited about the first day. They might be nervous. You might be stressing about setting up a virtual learning environment. Or maybe you’re just not ready to think about any of it yet!
Here’s what really matters: Your kids are learning. And we’re not just talking about school. Kids learn by doing chores, deciding how to spend their money and setting savings goals. Just pull up your Greenlight app and let the learning (and fun) begin.
The hustle and bustle of the holiday season is upon us! There’s no better time than now to take up the topic of budgeting and saving with the family. The National Retail Federation forecasts that holiday retail sales will be up 4.2% over 2018, for a total of $730.7 billion spent on gifts for family and friends! Before your kids make their holiday gift lists, start conversations on how to set budgets and save up.
Bring on the budget
Setting a clear budget for the holidays and sticking to it will show your kids they don’t have to go into debt to have a holly jolly holiday season. The average American took on more than $1,000 in debt during the holiday season in 2018, so showing kids the importance of setting a budget, planning for the budget (calculating how much everything will cost for the season and how much they will need to save) and how to stay within the budget will serve them in the future.
Make a list (check it twice)
Lists aren’t just for Santa Claus to find out who’s naughty or nice during the holiday season — they’re the perfect tool to help stay on budget when it comes to spending.
Before heading out to a store or logging onto Amazon, ask your kids to make a list of who they want to buy presents for and if they know what they plan to get each person (if so, have them add their gift idea to the list). To make sure your child doesn’t run through their holiday budget, ask them to look into the price of what they want to buy before they plan to shop for it.
Having a list to work through will keep shopping focused, both in-store or online, if you’re out shopping on Black Friday or going after deals on Cyber Monday, teach your kids focus is key.
Set a savings goal
Within the Greenlight app, encourage your kids to set up Saving Goals, specifically for holiday. Perhaps they name it their Christmas Fund or their Gift Goals. Here’s how to set up a Saving Goal:
- Navigate to your “Save” tab.
- Tap “Add a Savings Goal.”
- Enter a title or description of what you will be saving for.
- Enter a goal amount.
- Tap “Add Savings Goal” to complete the set-up process.
Parents, remember that your kids need permission to spend their savings. As they move money out of their Saving Goals into a spending greenlight, they’ll send you a request. Be on the lookout for when it’s time for them to cross holiday shopping off their to-do list.
The season for deals and shopping steals
After your kids have saved to meet their holiday Saving Goals, it’s important to talk them through smart spending. The holidays are a great time to teach bargain shopping (especially with a budget in mind). Here are the three shopping days you and your family should consider for deals and steals:
- Black Friday: The day after Thanksgiving is considered to be one of the busiest retail days of the year and it’s known for its big sales, discounted prices and often crazy in-store crowds. Black Friday is a good day to teach your kids how to navigate in-store experiences and what it’s like to shop with specific items in mind. It’s never too early to start shopping Black Friday deals, you can check out a comprehensive guide here.
- Small Business Saturday: The Saturday after Thanksgiving (also known as Shop Small Saturday) is an opportunity to teach your kids about supporting locally owned businesses and small, unique brick and mortars in your neighborhood.
- Cyber Monday: The Monday after Thanksgiving, known as Cyber Monday, is the hottest day for online retailers to offer some of their best deals for the season. Can’t make it to the mall on Black Friday? Consider shopping Cyber Monday deals from the comfort of your own home.
Talking to kids about sales, coupons, discounts and the benefits of when to shop in-person and online can help create savvy shoppers for life.
A little thoughtfulness won’t break the bank
Gift giving often becomes a major focus during the holiday season, but not all gifts have to come from a store. Some of the most thoughtful gifts come straight from the heart. When your kids are making their holiday gift giving lists, make sure to have the conversation that small, thoughtful gifts can go a long way.
Cookies, DIY ornaments, arts and crafts projects, handwritten cards and random acts of kindness to those we know and love won’t break the bank. And the warm and fuzzy feeling they bring about is what the holiday season is all about after all.
Add Parent-Paid Interest
Parents, to encourage saving, consider adding Parent-Paid Interest within the Greenlight app.
Greenlight offers parents the opportunity to set and pay interest rates on savings to demonstrate the magic of compound interest. Here’s how to set up parent-paid interest!
Get ahead for the holidays with Greenlight
Join Greenlight today to encourage wise saving and smart spending ahead of the winter holidays. Set up a holiday specific savings goal today!
There are tons of guides out there with tips on how to squeeze the most out of your back-to-school budgets.
In this post, we talk about how to bring your kids along for the back-to-school shopping ride. In fact, we think it could be time to put them in the driver’s seat — with some adult supervision, of course — to teach them first-hand about trade-off decisions.
Start with a back-to-school budget.
Put that budget in your child’s Spend Anywhere account within the Greenlight app before you start shopping. When the child themselves makes the purchases on their Greenlight card, they will feel more responsible for how the funds are spent.
Deloitte’s 2019 Back-to-School Survey reported the average family will spend $519 per child on supplies, electronics, apparel and accessories for the new school year. Start there, or with a budget your family is comfortable with.
Attack the school supplies list.
- Get your 2019-20 supplies and clothes list in a spreadsheet. (Find one of our favorites here.)
- Have your kids take inventory of what they already have and what they need for next year. Spreading out items on the kitchen table or bed can spark conversations on what’s essential to purchase new this year versus what’s nice to have.
- Make a plan. We recommend starting with school supplies before going into the latest clothes and sneakers.
Tons of experts have taken the hard work out of bargain hunting. Goodhousekeeping, U.S. News & World Report and The Krazy Coupon Lady and have already published their best deals guides to the 2019 back-to-school shopping seasons. Have your kids review these guides and prioritize their most important items.
Sit with your kids and shop around online for name-brand items, and see if you can find them at a lower cost across Amazon, Walmart.com or other budget sites. You can mark the best prices on your spreadsheet.
Pro tip: Target started School List Assist in 2017. Just search for your school and Target collects all your supplies in an online shopping cart. Do your research with your child to make sure you’re finding the best deals.
Ready to brave the stores?
The budget can be made or broken in the crowded aisles of Walmart, Target, The Dollar Store or your local shops. To avoid the crowds, we recommend early in the morning or later in the afternoon during the week.
Bring your spreadsheet with you and know how much is left on your list.
Have your tech-savvy kids download Shop Savvy. It’s a Greenlight fan favorite. While you’re at the store, scan barcodes to see if you’re getting the best deal around, and mark the best deals off the list as you find them.
Have your kids handle checkout. While they use their Greenlight, they’ll feel more ownership of the items they purchased. And hopefully they’ll take better care of their things now that they’ve been in charge of their budget.
Balance your budget before apparel shopping.
Reconcile your budget in the spreadsheet before going shopping for clothes, so your kids know how much they can spend.
Make deals with them or trade-offs for things that may fall out of budget. Have them prioritize what’s most important for now — what do they need now, and what can wait until later in the school year?
Let us know how your shopping goes!
Post photos of your kids on social media using #mygreenlight.
Haven’t joined Greenlight yet?
18.5% of Greenlight kids have spent money at Amazon
So by our predictions, your kids are probably already buzzing about Amazon Prime Day next week (July 15-16). Maybe they’ve been reading rumors of most epic tech markdowns or set up fancy price alerts to know as soon as their prized item is down to their savings goal balance. (Want price alerts of your own? Here’s one way to set them up.)
As always, we’ve been thinking about how Prime Day can fit into money talks, plus how Greenlight can help you manage spending safely.
Time for budget talks
What makes a good deal? Fortunately, most kids are expert Googlers. Before they click for the checkout button, work with them to search for competing prices and to balance the value of the newest version of the computer or sneaker they’re eyeing vs. last year’s model.
Set up greenlights
Set up greenlights to control how much your kids can spend at Amazon. No shocking credit card bills. No overdraft fees. No surprises.
Back to school is upon us
For some districts, school is back in session in July. Now is prime time (see what we did there?) to think about clothes, supplies and electronics your kids need for the next year.
Bring kids into the conversation. Set a budget for each child and talk with them about Amazon deals fit into that budget.
Pro tip: Scary Mommy will be live blogging the best back to school Amazon Prime Day deals next week. And we’re on the edge of our seats.
We’re sitting on some great ideas on how to bring kids in on back to school shopping without getting in the way. Stay tuned – more on that topic over the next couple weeks.
Haven’t joined Greenlight yet?
So she’s at the store and your daughter sees “the most perfect t-shirt ever!!!! Seriously, they never have this shirt in my size and it’s the very last one!!!”
The problem is, your daughter is broke. She already used her allowance and birthday money for CDs, lattes and cool stickers for her laptop. She’s begging you for a loan or an advance on her allowance.
Sound familiar? And if so, what’s your reply strategy? Allow us to offer a few choices.
Option 1: “No Way, Kiddo.”
It happens to all of us at some point, and it will happen to your child, too. Your teen happily spends all of her discretionary cash, then runs into a great retail deal she didn’t expect. She requests an advance from the Parental Unit Bank. Your response to your kid’s loan request might depend a bit on 1) generally how responsible your kid is with money and 2) how new they are to allowances or having their own spending money.
Food for thought: Advancing your child money really is teaching them to go into debt. They don’t have the money to buy the coveted item, but they found a place to borrow it (you). They’re buying now, paying later. Sounds a bit like a credit card transaction, doesn’t it?
If you haven’t yet seen this hilarious letter from a dad turning down his 6-year-old son’s loan request, be sure check it out.
Option 2: “Let’s Make a Deal.”
Maybe that T-shirt really is a one-of-a-kind item that your child has wanted for months. If so, and you know your child is pretty financially responsible, you could forward the money to their account and greenlight the purchase.
Food for thought: Your child may need to have some “skin in the game.” Savvy parents may require their kiddo to do some extra chores in return for the money. They may also take possession of the cool t-shirt (sort of like a Parent Layaway Plan) until those chores are done satisfactorily. If the kid doesn’t do the work, or repeatedly does it sloppily, the shirt (or whatever item) goes back to the store.
A slightly different layaway option: You keep the item until your child pays you with their next allowance.
Option 3: “This Warrants An Exception.”
There are times when you might be a little less hardline. For instance, if your kid has the money at home—just not with them at the store—it’s probably reasonable to advance them the funds until they get home and pay you back.
Another example: A future event needs to be paid for today. For instance, your teen might have a chance to buy concert tickets, but the deadline is this Friday. Your kid can’t afford the tickets this week but absolutely can pay you back between now and concert night three months from now. As long as your child repays you, this might be a reasonable choice. (However, older kids should start a savings fund for just these kinds of opportunities.)
You’re the Family Loan Officer
Which of these options would work best for your family? There’s no right or wrong here. The choice is up to you.
Just consider that your answer will teach your child an important money lesson they’ll carry with them for a long time. Make sure it’s the message you want them to remember.
(photo courtesy © Quazie cc2.0)
Who woulda thought it was possible to shift aside the beloved java joint in teen consumers’ hearts?
Well, actually, teens do still love their Starbucks. However, for the first time in seven years, it isn’t their absolute top eating-out spot, according to the semi-annual Piper Jaffray Taking Stock With Teens® survey (2017).
So if you’re wondering which food/drink joint you might want to greenlight on your teen’s debit card—or which gift cards to buy for upcoming birthdays and other occasions—here’s the scoop:
Chick-fil-A. Yep, this national chicken sandwich franchise now ties with Starbucks as upper-income teens’ favorite place for eating out. However, Starbucks is still holding its own and is the number-one eatery (by a good margin) among average-income teens. Chipotle, Buffalo Wild Wings and Panera are next in popularity.
Some other interesting survey findings:
- Food is first, followed by clothes. According to the Piper Jaffray survey, the average teen spends 24% of their money on food. Clothes are next, accounting for 19% of teens’ spending. A bit farther down the list are car expenses (9%), accessories and cosmetics (also 9%), shoes and video games (8% each) and electronics at 7%. The rest of teens’ money goes to music, movies, and events.
- Teens are clothing-label-loyal, and Nike is number one. No matter what income level their family falls into, teens are huge fans of the Nike swoosh when it comes to clothing (31% of the market). Other popular teen clothing brands this year include American Eagle, Forever 21, lululemon, Adidas, and H&M.
- Nike is tops in shoes, too. Nike owns the footwear market with a 52% teen market share. The next-most-popular footwear brand is Vans, followed by Adidas, Converse and Steve Madden.
- Under Armour and Aeropostale are losing out. These two brands top teens’ lists of clothing labels they no longer wear. Aeropostale filed for bankruptcy last year, but is attempting to keep selected stores open.
- Amazon is their favorite web retailer. Teens rate Amazon.com as their top online shopping stop (43%), followed by Nike.com (5%).
- Michael Kors is tops for handbags. A third of teen buyers prefer this purse brand, with Kate Spade next at 19%
You can read the full teen spending study on Business Wire.
(photo courtesy © Geoff Livingston cc2.0)
If your child is one of 30 kids in her school class, how many birthday party invitations will she get this year? Now, take that guesstimate and add birthday parties for neighbors, friends from extracurricular activities, and family members like cousins…and whoa! You’re not imagining it: Buying birthday gifts for other people’s kids—an implied responsibility when your kid attends a party—can be a family budget-buster.
The silver living: Birthday gift shopping is an ideal opportunity to teach kids hands-on life and money skills. And as your children get older (say, age 11+), you can even use friends’ birthday gifts as a reason to transfer some money responsibility over to your kids.
- First, decide what you’re willing to spend. Yep, you as a family can actually plan in advance for your kids’ friends’ birthday gifts. If you have younger children, you, the parents, decide whether that’s $25 a month or $250 a year. With older kids, you could work out a gift budget together.
- Set gift-price guidelines. Many kids are incredibly generous. They want to buy their friends awesome—and often $$$—gifts. However, you may want to help kids set price limits, whether they’re spending your money or their own. LearnVest experts suggest setting up some general gift-spending “rules of thumb.” For instance:
- Family members, like cousins, might take top priority, with a gift budget of $25.
- For your child’s good friends, allocate $20-$25.
- School friends might get a $10-$15 gift.
- Acquaintances may warrant a modest $5 gift, or something homemade.
- Involve kids in gift shopping. Even very young children can help choose gifts that match your dollar limit. Yes, it takes more time to let young kids help with the shopping. However, it’s a valuable skill they’ll need later. It’s even more important to have older kids gift-shop with you. Don’t be that parent who shops for, wraps, and efficiently plops a gift (contents unknown) into your kid’s hands as they walk out your door to the party.
- Help older kids create a “friends’ gifts” budget. By the time they’re about 11 years old, it’s smart to let your kids—with your coaching—manage some of their own gift-buying. That’s what Sara, who blogs at GoGingham, does. There are many ways to do this:
- Save as they go: Require kids to set aside a small percentage of every allowance or earned money toward friends’ gifts. They should keep the money completely separate from their spending money. You can use a special envelope, jar, subcategory of a bank savings account, or online budgeting category.
- Lump sum: Give kids a set amount of gift money at the beginning of each month or year, and let them choose how to spend it. But stay involved. Require your kids to discuss purchases with you ahead of time, so you know they’re reasonable. Ask kids to show you receipts afterward.
- Work for it: Tell kids they’ll need to do extra tasks around the house (or for neighbors and family) to earn money for friends’ gifts. If they don’t earn enough money to buy a reasonable gift for a pal, they don’t go to the party. Simple as that.
- Give kids a party limit. Some parents tell kids they can only attend a certain number of parties each year. That way, your family is only on the hook for a set number of gifts in a 12-month period. Be sure you help your child prioritize family members’ and good friends’ parties over those for neighbors and acquaintances.
And don’t worry: It’s not lame to set some boundaries around kids’ birthday-gift spending. You’re teaching your child a great lesson: We all have to pick and choose the social events we’ll attend—and what we can afford to pay for them.
(photo courtesy © Anthony Crider cc2.0)
Spending habits have shifted significantly over the last decade. High adoption of smartphones, social networking, tablets, and more are several reasons why people make less purchases in physical stores than ever. While you may have participated in this transition, your kids are growing up with online spending as the norm. Amazon, Hulu, Netflix, Ebay, and other services have made it as simple (and affordable) as possible for their customers to make online purchases rather than going to the store. With kids spending more than 1.6 hours a day online according to online safety provider Norton, it is critical that you set ground rules for your children to follow.
- No Purchases without Parental Approval
Regardless of how old your kids are, they should be comfortable talking with you about their online purchases. Setting a rule that they must check with you first for approval gives you an opportunity to verify that the website or app they are using is safe, and the purchase is appropriate. As your kids get older, you can relax this rule to teach your children about trust. For example, you could allow your kids to spend their allowance when they want online, provided they use websites you have pre-authorized.
- Approved Websites & Services
Sit down with your kids and walk them through which websites and services they are allowed to access, and which sites they should not be using. This can be supplemented by parental controls, but not every mobile device or PC has these capabilities or makes it simple to use. A spending card and app like Greenlight can simplify this process through its simple interface while teaching children about good money habits.
- Purchasing Amount Limits
Sit down with your kids and set strict limits on how much money they are allowed to spend online at any given time. Limiting how much your child can spend at one time or each month will significantly reduce the possibility of an unwanted purchase. Link this amount to your child’s allowance because you can review their spending monthly and teach them better money management skills.
- Category Limits
Much like a dollar restriction, select specific categories your kids are allowed to purchase from. For example, you may allow purchases related to gaming, clothes, and music, but restrict purchases to junk food, R-rated movies, and more. Several allowance systems allow you to set up categories for spending which could be used to enforce the restriction further.
- Time Limits
Whether your kids are using cell phones, tablets, or a computer, set specific time limits for how long they can spend on any of the devices. In addition to limiting access, set specific hours that they are allowed to have screen time. Your kids should learn when it is appropriate to use online devices, and occasions when it is not appropriate such as family time. A general rule of thumb is allowing a maximum of one to two hours per day with an online device after they have completed their homework. Establishing a cut off time is also important so your kids don’t impact their sleep schedule.
(photo courtesy © Lucélia Ribeiro cc2.0)
First and foremost, when you’re shopping for back to school supplies, make sure you know what you have. Go through your kids’ rooms and take inventory of their clothing and any supplies they might have laying around. Clean out old backpacks and school bags. Take stock of supplies in your home office, in your kitchen drawers, in the hall closet. This way, you won’t continue to buy a protractor every year when you have a forgotten pile of them tucked away somewhere in your house.
Once you have a list of what you already have, you’ll be more focused on what you need. Using your inventory list, create a new list of items your kids absolutely need for the upcoming school year. Make copies of your finalized need list and give them to everyone in your family. If you and your family are tech-savvy, consider creating a shared google doc, or something of the like, so that you and your children can edit it together. This way, there should be no confusion on what’s been purchased and what you still need to buy.
Start buying early and plan your time
Planning ahead is really the best way to save money on back to school shopping. If you start looking at supplies and prices early, you’ll be better equipped to recognize and take advantage of the best sale prices.
Also, if you make a plan ahead of time, deciding which stores you and your kids will need to visit to get their supplies, you can track those stores easily by subscribing to their Facebook pages or Twitter feeds. Often, stores will post reminders of sales or even surprise offers to their subscribers. Following these stores early and often will help you get the most for your money.
Another benefit to starting your shopping early is the option of shopping online. Many times, you can find great deals shopping on Amazon, Overstock, even eBay or Craigslist. And, some stores offer online specific sales with better deals than you can find in store. So, don’t wait until the last week of summer to scramble and get your kids their supplies! Give yourself time to browse the internet too, and leave plenty of time for the great deals you find to be shipped to you.
Shop Tax Free Weekend and End of Summer Sales (but beware…)
Shopping on tax free weekend and during end of summer sales can be great ways to save money on back to school supplies. Parents should absolutely be aware of when tax free shopping occurs, and they should keep track of when their (and their kids’) favorite stores hold their end of summer sales.
However, it’s also a good idea to be critical of these seemingly fabulous sales. I worked at Old Navy throughout my high school and college years, so I have firsthand knowledge of some of the sneakier sides to summer sales. For example, sometimes stores will mark their prices up to full value during tax-free weekends, and other stores will actually run better sales before and after the big advertised “summer sale.” So be wary of the sales you see, and take the extra time to determine whether you’re getting the best deal. Don’t be fooled by the “tax-free” excitement of saving 7% on a shirt that costs $25 when it will be 50% off during next week’s less advertised sale.
Avoid unnecessaries and compromise with your kids
Fancy pencil pouches? Your kid has a backpack… that’s a pencil pouch right there. Cute, trendy, or graphic covered binders that cost 4x the amount of a regular, plain, binder? Who needs it? Chances are, your kid is going to either stuff some papers in there to keep for later, draw on it with markers or pens, or never take it out of his/her locker. Cutting down on the unnecessary items your kid wants but doesn’t need is a surefire way to save money.
But, if your son really wants the expensive backpack with a built in organizer, a hard-case pocket for his laptop, and a cool design on the front, compromise with him. If your daughter will not stop asking for the Vera Wang lunch bag she saw online the other day, compromise with her. Strike up a deal that they have to pay the difference between the backpack or lunch bag you want to buy for them and the one they want. They could cover this difference using saved up holiday money, allowance money, or by doing extra chores.
Be wary of teacher required lists
This last tip is a little variable, but here’s a secret from someone who’s taught high school for the past 5 years: Take our “required” school supply lists with a grain of salt. Again, this is the experience of just one teacher, but honestly, sometimes we don’t even know what our students will need for the entire year. My best advice is to buy the basics: pens, pencils, paper. Your child will always need something to write with and something to write on, but hold off on any excess- colored pencils, glue sticks, a binder for each class, rulers, etc.- until you know exactly what they’ll be using on a day-to-day basis
“Teen tested. Mom and dad approved.”
Buying clothing for your teenager, or approving their purchases, is all about compromise. It is important to strike a balance between how you want your teen to dress and how your teen wants to dress. We’ve rounded up a list of clothing brands that accomplish just that. They offer clothes that are stylish, age appropriate, and affordable.
- H&M: A massive Swedish fast fashion brand, H&M is a step above Forever 21 (a highly similar brand). It offers runway-inspired clothing at affordable prices. It also has regular high fashion collaborations, most recently with Balmain.
- Forever 21: Perhaps a slight cut-below H&M in terms of quality, Forever 21 is beloved by many a mother and teen alike because it offers trendy fashions at highly affordable prices. Visit twice in the same week, and you’re still likely to find something new on the second go-around.
- American Eagle: This brand has been a go-to for teens for quite some time. It has a nice selection of highly wearable looks and quality-made basics.
- Madewell: One of my personal favorites, Madewell is well-suited to the teen who likes to dress like she’s “13 going on 30.” It can be a bit on the pricier side, but regularly has sales. They also have an amazing selection of fun-yet-mature clothes.
- Urban Outfitters: Long synonymous with “hipster,” Urban Outfitters offers trendy apparel of a different vintage (quite literally) than H&M or Forever 21. In addition to a wide assortment of clothes, Urban also sells décor, accessories, and footwear.
- Free People: Much like Urban Outfitters, Free People appeals to the teenager who wants to rock more of a bohemian, free-flowing look. While its prices do tend to run rather high, a savvy shopper can typically find items that have been substantially marked down at stores like Neiman Marcus Last Call and Nordstrom Rack.
- J.Crew: Much like Madewell, J.Crew appeals to the teen who likes to rock a more sophisticated and mature style. J.Crew has a wide variety of staples that you will want to keep in your wardrobe for years to come.
- Nike: Athletic wear is no longer only for the gym. On any given day, at least half of the students in my classes are decked out in some sort of athletic wear (and something tells me they didn’t all just come from the gym). Nike is the largest apparel retailer in the United States, constantly producing new, brightly-colored fashions.
- Topshop: Topshop is all about quantity (and it does so without sacrificing quality). It has a wide selection of hip, of-the-moment clothes. Like H&M, it also frequently does collaborations with famous figures, such as Kate Moss, and other stores, such as Nordstrom.
- Brandy Melville: I first learned of Brandy Melville when my younger sister diverted a family vacation to visit one of its stores (yes, apparently their clothes are that cool). Brandy Melville is known for offering “one size fits all” fashions that cater to a simple and carefree look. Its staples include crop tops, cut-off denim shorts, and loose-fitting tops. It is an Italian company, so their retail locations are a bit hard to come by in the United States, but ordering online is always an option. And with only one size to choose from, why not?