Greenlight Raises $54 Million to Empower Parents to Raise Financially-Smart Kids

Today, we announced $54 million in Series B funding. We’re thrilled to double down on our roadmap and reach even more families on our mission to empower parents to raise a generation of financially-smart kids. Full press release below.

Greenlight Raises $54 Million to Empower Parents to Raise Financially-Smart Kids

ATLANTA, September 16, 2019 – Greenlight Financial Technology, Inc. (“Greenlight®”), the fintech company on a mission to empower parents to raise a generation of financially-smart kids, announced today it has raised $54 million in Series B funding led by Drive Capital with participation from JPMorgan Chase and Wells Fargo. Existing investors TTV Capital, Live Oak Bank and Relay Ventures also participated. The investment will fuel continued growth and accelerate the company’s development roadmap.

“Greenlight has built an incredible platform that makes it convenient and safe for parents and kids to manage their money. We’re proud to support their growth and help them on their mission,” said Chris Olsen, Partner at Drive Capital who has joined the Greenlight Board. “What attracted us to Greenlight is the scarcity of tech platforms empowering consumers to be more financially successful.”

Greenlight offers a debit card for kids that parents manage through the Greenlight app using flexible parental controls. The company has experienced rapid growth since launching its product in 2017, helping more than half-a-million parents and kids manage daily family finances. 

The Greenlight product allows parents to choose the exact stores where their children can spend, manage chores and allowances, set parent-paid interest rates on savings and more. Kids monitor balances, create saving goals and learn to make real world trade-off decisions.

“At Wells Fargo, financial literacy and helping our clients succeed is a part of our core values,” said C. Thomas Richardson, head of Strategic Partnership Investing at Wells Fargo. “Greenlight offers parents an opportunity to build that core competency of financial literacy in their child’s formative years, through its innovative, interactive and fully digitized product offering. We are impressed by Greenlight’s rapid growth, and we are excited to help fuel the next phase of its development.”

The Series B funding will accelerate Greenlight’s mission-driven roadmap to weave more educational layers into the app experience along with investing, to get kids familiar with the tools to build long-term wealth.

“We’re thrilled to partner with our Series B investors to bring Greenlight to millions of new families and help parents prepare their children for healthy financial futures,” said Tim Sheehan, CEO and Co-Founder of Greenlight. “In the near future, I hope that this generation of kids grow up to spend wisely, learn the importance of saving and feel confident investing to build wealth over the long-term.”

For more information on Greenlight, please visit greenlightcard.com, or follow Greenlight on Facebook and Instagram.

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About Greenlight:

Founded in 2014, Greenlight Financial Technology is an Atlanta-based fintech company that’s committed to empowering parents to raise financially-smart kids. Its groundbreaking family finance product, Greenlight®, is a debit card for kids that parents manage by app using flexible parental controls. Patent-pending technology enables parents to choose the exact stores where their children can spend, manage chores, set parent-paid interest rates on savings and more. Kids monitor balances, create saving goals and learn to make real world trade-off decisions.

The Greenlight Card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by MasterCard International. For more information, please visit: greenlightcard.com.

This Greenlight teen used his savings to publish a book series about overcoming your fears

Writers move and shape our world, and we know a Greenlight teen who is making a big impact with his wordsmithing wisdom. Stephen M. is a 13-year-old who wrote a book, runs a side hustle and is saving his money to publish an entire series. Writers and dreamers — this one’s for you!

Meet Stephen 

Stephen is a writer, artist, musician, athlete and entrepreneur. WOW! He’s been playing baseball since he was little, coached by a special someone — his dad. Recently, he moved all the way from Florida to Alaska. (Talk about a big move!) And at 13 years old, he decided to publish a book.

Ever since he could talk, Stephen has had a stutter. While 5-10% of children have a stutter at some point, about 3 out of 4 children outgrow it. Stephen did not outgrow his stutter, but he did outgrow his fears. So, he turned to his pen and paper to weave together a story made to inspire and educate the world on speech fluency disorders and disabilities.

How Stephen got started

Growing up, Stephen faced challenges with his stutter. He took the time to learn about it and he discovered that our differences are what make us unique and special.

In true writer fashion, he channeled his thoughts and feelings into a story and named the book Stutter-fly. Stutter-fly follows the story of a butterfly named Jimmy, who goes on a journey to learn how to overcome his stutter. What he ends up learning is so much bigger: He learns to love himself for who he is.

When he finished his story, he had one last step before publishing it. He needed an illustrator to bring his words to life with beautiful imagery. Here’s where Stephen’s entrepreneurial spirit comes in handy. He pulled together his resources, whipped out his business brain and started selling water bottles and candy to pay for a professional illustrator. 

He set a savings goal of $2,000 in his Greenlight app and picked up weekly chores to earn an allowance on his Greenlight card. After reaching his goal and picking an illustrator, Stutter-fly was born. 

Just like Jimmy the Stutter-fly learned (you’ll have to read the whole story!), Stephen has learned an important lesson about being nice to others. He plans to publish a book series to inspire readers of all ages to appreciate our differences as part of our stories.

To put action behind his words, Stephen saves 10% of his earnings for a non-profit organization he’s planning to start for young Black authors aged 5 to 17. No matter how old you are or what you do, there’s always a chance to do good with your money. 

What’s next?

Writer’s block isn’t hitting Stephen anytime soon. He’s already brewing ideas for the next book in his series. That’s right — series. He’s got big plans, with a goal of $8,000 to help him live out his dreams and bring his words to the world. 

In honor of International Stuttering Awareness Day, we hope Stephen’s story can inspire you and your family. To learn about International Stuttering Awareness Day, read more on Stephen’s website or order his book, Stutter-fly, on Amazon.

5 ways to use your kids’ debit card to talk about holiday spending

As we come up on March 95th (er, autumn), it’s safe to say we could all use a little joy around here. The holidays are around the corner, which might mean gifts, homemade meals, decorations up the wazoo and of course… holiday spending. Grab your kids’ debit cards and open your Greenlight app for ways to budget for the season. 

Create a fall budgeting bucket list 

Illustration of fall leaves and rake

You’ve probably seen the fall bucket lists that are all over Pinterest right now. Your kids can make one too! With your budgeting bucket list, talk about saving, setting spending limits and picking up extra work to bump up the budget. Here’s a list for your kids to get started: 

  • Pick three outdoor chores to add to your rotation as the temperatures drop. Every two weeks of allowance (it’s automated!), put a % in your holiday gift funds.
  • Spend on one fun fall activity. Take a picture and pat yourself on the back because you budgeted for it. 
  • Set a new savings goal every month for the rest of the year. Have some fun with it! 
  • Have a practice negotiation exercise with a scarecrow or a pumpkin. Remember: negotiating your allowance impacts your budget! Make it fun with an autumn-themed negotiation subject. 

Let them spend

Probably not the advice you were expecting, right? Well, if you haven’t heard it enough from us… kids learn by doing. They learn what it means to spend money when they actually do it. 

Let’s face it — they’re going to spend money at some point. And if you want a nice gift over the holidays (wink, wink), it’s better to be there with them for their first big purchase so you can point out ways to save up for the next one. Go online shopping together and let them pay for a holiday item of their choice (like decorations for their room or a holiday gift) using their Greenlight card.

Look for sales together

Jack-o-lantern saying "Deal or no deal?"

You know what’s better than scoring a sale? Finding a sale with your child. It’s the parent jackpot because 1) You’re both saving money and 2) You’re laying the foundation for your kids to always look for sales. 

From early bird October deals to Black Friday, you have lots of opportunities to teach your kids the value of a good bargain. When Cyber Monday rolls around, take a moment to talk about online safety. And when we get to December (finally!), show your kids how to use their Greenlight app to create different buckets for their holiday spending. P.S., if it gets too out of hand, set spending limits in your companion app.

Make a gift list

One of the greatest joys of the holiday season is giving. Instill this habit in your kids by sitting down and drafting a gift list with them. From Uncle Jim’s chocolate-covered pretzels to gag gifts for the siblings, this exercise will get your kids ahead of the game on their shopping lists — with an estimated cost for each gift. 

Aside from holiday gifts, kids can also celebrate generosity by giving back to the community. This year, volunteering might be tough (unless you’re volunteering virtually), so a nice alternative way to give is by donating to charitable organizations.

 Remember what matters

It’s easy for shoppers of all ages to get caught up in the holiday spending chaos. With COVID-19, budgets may be tighter and celebrations may be different. Come back to what matters most: your family. 

While this may not be a “money talk,” it’s a great real-life talk. Let your kids ask their questions or express their opinions about this holiday season. We’re all doing the best we can, so if you need a friend, coupon expert or budgeting tool, you can always lean on Greenlight.