You did it. You celebrated the birthdays, packed lunches for soccer tournaments and survived the endless conversation about Minecraft. Congratulations, Moms and Dads — you’ve made it through 2019. 

As we look toward 2020, allow us to celebrate the unsung heroes of financial literacy – YOU! The hundreds of thousands of Greenlight parents teaching their kids the value of a dollar and the art of making smart trade-off decisions.

In 2019, Greenlight kids did 1.8 million chores and collectively managed more than $150 million. But that’s not all.

Greenlight's 2019 Year in Review infographic. 
Kids managed $150+ million in 2019.
They set aside $2.6 million to give and did 1.8 million chores.
On average, they spend $91 per month, and 30% of what they spent went toward food and grocery.

Looking toward 2020

In 2020, we’ve got big plans to improve the Greenlight app and add more features for your kids to learn the full-spectrum of money management.

We’ll be weaving more educational layers into the Greenlight app, making it fun (and painless!) for kids to build smart earning, spending, saving and giving habits.

Our team is also building tools for kids to learn all about the world of investing, with a new suite of features that allow kids to invest in multiple funds and even buy fractional shares from their favorite companies.

Our single most important job is to support you – the parents doing the hard work. Together, let’s make 2020 the Year of Financial Literacy.

*Data captured from Greenlight families based on activity from Dec 2018 to Nov 2019. Average monthly spend calculated only for kids who spent.

How to financially prepare your kids for back-to-school season

Parents aren’t the only ones pulling out their wallets for back-to-school season. According to a 2019 survey from the National Retail Federation, teens are spending an average of $36.71 of their own money and pre-teens an average of $26.40. 

This year, your back-to-school budgeting may be a little different (okay, a LOT), but one thing remains the same: A new school year means new costs. Which also means new opportunities for your kids to learn about money. Follow along for our tips on getting your kids ready for the upcoming school year!

Plan beyond the school supply list

School supply list with pencil and ruler

Back-to-school budgeting brings up a lot of conversation about school supplies for the first day, but what about the whole school year? When you sit down and talk to your kids about their school supply lists, you may want to chat about other expenses that might pop up throughout the year. Here are a few to consider:

  • Sports
  • Yearbooks
  • ACT/SAT study materials
  • Lunch money 
  • School pictures

Shifting over to a virtual learning environment? Some of the usual expenses may go away this year, but you should be ready for new ones. Think: Virtual classroom decorations, new desks and high-powered laptops.

Talk about back-to-school deals

Love a good BOGO deal? So do we. But your kids may not understand how much it matters to score a good deal — especially during a busy retail season like back-to-school season. 

As you probably know, smart shopping means looking for deals, shopping early and doing research before buying. To get your kids into these habits, try comparing prices online and showing them how to find discounts. Bonus: Help your kids make savings goals throughout the school year. They can do this with their Greenlight app

Separate wants from needs

Trade-off decision about spending extra on pizza delivery

Coming up with a back-to-school budget is a great time to talk about wants and needs. If your kids have a school supply list from their teacher, use it as a guide. If not, it doesn’t take too long to come up with one yourself — or use a quick start list of common items by grade

Go through your kids’ school supply lists one by one. Talk about each item and whether it’s a must-have or a nice-to-have. Then, decide how they (or you) would like to budget accordingly. Maybe your kids want to splurge on a set of trendy binders but they’re okay with buying cheaper folders and erasers. Or maybe they’d rather save for something else down the line, like a laptop or an iPad. And look at that… they’re already thinking about wants and needs! Piece of cake.

Always come back to learning

Your kids might be excited about the first day. They might be nervous. You might be stressing about setting up a virtual learning environment. Or maybe you’re just not ready to think about any of it yet!
 
Here’s what really matters: Your kids are learning. And we’re not just talking about school. Kids learn by doing chores, deciding how to spend their money and setting savings goals. Just pull up your Greenlight app and let the learning (and fun) begin.

A fresh new look for Greenlight

In 2017, Greenlight started on a bold mission to raise a generation of financially-smart kids. Now, that mission is growing. Because… well, we’re growing.

1 million strong

Earlier this year, we surpassed 1 MILLION kids and parents. That’s more than 1 million of you who…

  • Dreamed up new features for us to build.
  • Reached savings goals (and then created more). 
  • Finished chores on time and earned allowances.
  • Chuckled at our corny jokes. 
  • Gave money to charities.

And throughout it all, it’s the 1 million of you who inspired us to keep reaching for new milestones.

Fun, fresh and new

We thought a lot about how we could celebrate you, be better for you and evolve the Greenlight you know and love.

As a team, we decided it needed to be big. It needed to be new. 

So we came together to imagine a new brand — a brand that can be there for every first, every birthday, every transition and every milestone. A brand that inspires your trust and is there to celebrate every little joy of being a parent.

Today, we’re so happy to introduce you to the new look for Greenlight, as we take on an even bigger mission: to shine a light on the world of money for kids and parents.

What changes?

Starting today, the new look and feel will take over our website, social media, emails and more with (minty) fresh colors, a new logo, fun patterns and delightful photos that reflect our vibrant community of families.

What’s next? Stay tuned. Over time, you’ll see our new look across more and more of the Greenlight universe.

What stays the same?

Us! We’re still Greenlight. We’re just growing up, like your kids do. For now, your app and debit cards will still look largely the same. But, changes are on the way — we’re just getting started!

From our Greenlight team to your family, thank you for getting us here. With 1 million reasons to celebrate — and many more to come — welcome to the new Greenlight.